PARADE

1978

Launch of PARADE brand

The PARADE brand was born in France, at a time when progress meant that humanity was moving forward, and it was the France of fashion, with new materials for design, great advances in technology, humanity, art and philosophy.

1990

Creating a VPS system with Juan Range

The ergonomic shape allows the shoe to maintain the arch of the foot. The support within the insole provides a comfortable feeling, whether walking or standing still for long periods of time.

2007

Introducing safety shoes with non-metal inserts and toes

2013

Start investment project in Jarzé factory

2014

The shoe school was founded in Jarzé.

In 2014, Eram Group established the Shoe School, a comprehensive training program in the entire shoe business. The program is open to job seekers, and students receive a certificate upon completion.

2015

Launch of a product using a state-of-the-art 2-line floor spraying system in France

2016

Launch of clothing collection

In 2016, PARADE launched a clothing collection, providing a standardized supply of personal protective equipment. The selected materials meet high quality standards and are integrated into innovative systems designed to make long hours spent on construction sites or in other working environments bearable.

2017

Launch of women's and bag collections

A wide range of women's workwear that incorporates modern technology, all products meeting the same quality and safety requirements.

PARADE has designed a variety of work bags and work bags that are specially selected for you. It will be a variety of bags, whether it is a backpack or a shoulder bag.

2018

Introducing the Jamma 40 Ans for Parade's 40th anniversary and the Superflex range

Jamma is released to celebrate the 40th anniversary of the PARADE brand in a leather version that comes in a variety of bright and colorful colors. With an urban design, the Jamma 40th Anniversary safety shoe from Parade is a low-cut shoe with a textile lining and a non-metallic puncture-resistant plate.

The Superflex range is a product inspired by sports. The Superflex range shoes are highly flexible, comfortable and have high traction. The Superflex range is especially comfortable due to the foam heel counter, breathable insole and 100% magnetic protection.

2020

Introducing Parade Connect, the first smart safety shoe

Parade Connect is a safety shoe with WaryMe’s lone worker alert system that works by sending a message to the WaryMe app if the person falls suddenly and violently, which sends an alert and sends the GPS location to a pre-defined contact.

2021

The Creation of PARADE ETIK and the Launch of VERGER: the First Environmentally Friendly Safety Shoes

PARADE ETIK is a simple, durable and environmentally friendly product without compromising safety and comfort. VERGER is an environmentally friendly shoe with reclaimed materials, namely recycled polyester, and inserts made from recycled leather.

2022

Launch of the first PARADE ETIK safety shoe product line
Launch of new FACOM safety footwear product line, manufactured and distributed under PARADE

Renowned tool brand FACOM and safety footwear specialist PARADE PROTECTION have teamed up to launch a collection of professional safety footwear inspired by motorsports, featuring maximum durability with added abrasion protection and ESD compliance.